Jax (Jackie Heffer-Cooke) co-founded SunFyr Barns and founded Freedom Yoga & Retreats as explorations of both inner and outer worlds, supporting people to feel more alive through yoga, adventure, and meaningful connection. A lifelong traveller, her work is shaped by learning from different cultures and by building long-term relationships both within her local community and with the communities that host Freedom retreats around the world.

A former executive television producer, Jax brings clarity and calm leadership to her teaching. For her, yoga is a lived, practical philosophy - a way of meeting life with presence, honesty, and compassion - and she is known for a calm, approachable teaching style that blends depth and philosophy with ease, humanity, and warmth. Alongside her yoga work, she has been practicing massage for over 20 years, bringing a deeply intuitive, hands-on understanding of the body into her teaching and wellbeing approach.

She has been leading 200-hour Yoga Teacher Trainings for the past six years, mentoring new teachers to teach with confidence, integrity, and heart. She holds an MA in Global Social Development from the University of East Anglia and leads community wellbeing work through Freedom Wellbeing Projects (CIC), supporting wider access to yoga and wellbeing.